Cross country marketing

CROSS COUNTRY MARKETING AND MARKETING LOCALIZATION

For cross countries operating companies in Finland, Baltic States and Russian we offer cross countries marketing and marketing localization service.

In modern world more and more companies spread their business activities from home country to attractive neighboring foreign markets.  Organize effective marketing functions out of home market is always challenging and complicated task. Local context is a corner stone for successful promotion abroad.

Whoever target audiences of your business are end-consumers or companies, in your local country or abroad, deep understanding of your target audience’s peculiarities is vital for success.  Whatever your product is food commodities, tourist service or sophisticated machinery, properly adapted advertising and product presentation materials are needed.

Real localization is not just about translation texts, but about whole adaptation process, including visuals adaptation, new advertising creation, local promo activities, as well as understandable properly formed textual appeal. Sometimes it means completely new visuals and appeals.  In creative and production process we always take into account cultural, historical, language differences, as well as differences in media preferences and consumption habits.

Localization service includes:

  1. Advertising materials localization and adaptation to Finnish market.
  2. Creating all type of advertising materials, especially adjust for Finnish market and Finnish audience, as well as Estonian, Latvian, Lithuanian and Russian markets.  Creation of unique universal advertising concept, suitable for all 5 countries.
  3. Planning and implementation of different promotional activities for foreign brands in Helsinki area and Finland (street promo, retail promo – tastings, degustation, competition, marketing contacts collection, etc.) – from small promo activity to big-scaled complicated projects.
  4. Developing and implement web sites and organize Internet campaign, social network activity in chosen country.
  5. Creation of product presentation materials (including video).
  6. Create new and adaptation of existing ones marketing materials for Russian market, Russian speaking target group in Finland.

We can add some essential drops of Finnish spirit to your visual expression – unique and world widely recognized quintessence of moderation, minimalism, feeling of freedom and perfect sense of style.