Introduction
OFRD has worked closely with FrieslandCampina for five years. The goal has been to make marketing perfectly fit the Finnish market. The journey has been inspiring and diverse, with many different activities along the way.

Challenge
For international brands to succeed in Finland, careful localisation is essential. FrieslandCampina wanted to ensure that their products and campaigns resonate with Finnish consumers.

Solution
Together we have organised in-store and outdoor tastings where consumers could experience the products firsthand. We have planned and executed eye-catching ad campaigns, engaging copywriting and carefully designed media packages. In addition, we have created viral competitions and designed in-store materials that stand out on shelves.

One of our proudest achievements has been growing visibility for Parrano cheese through targeted tastings in Finnish grocery stores. Consumer feedback has been very positive, and the tailored approach has proven effective.

Results and Benefits
The collaboration has strengthened FrieslandCampina’s position in Finland and increased product visibility. Targeted tastings, competitions and campaigns have brought the brand closer to consumers and improved awareness.

Services Delivered

• In-store tastings
• Outdoor tastings
• Advertising planning and execution
• Content creation and copywriting
• Media campaign execution
• Viral campaigns
• In-store material design and production

Conclusion
Our collaboration continues with increasingly ambitious goals. We are expanding campaigns to new channels, reaching wider audiences and further strengthening FrieslandCampina’s position in the Finnish market. This is a clear example of what great teamwork can achieve – and the best moments are still ahead.

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