Introduction
We produced a unique live auction for Stockmann’s Crazy Days right in the middle of the shopping rush. Items up for bidding ranged from wedding dresses and diamond rings to children’s products, furniture and travel vouchers. The goal was to add experiential value to the event, highlight products and boost sales.

Challenge
Crazy Days is already a major event, but Stockmann wanted to create something new that would surprise customers and bring extra value to sales.

Solution
We designed and executed a live auction that brought energy and drama into the shopping atmosphere. The auction gathered a large crowd, created a fun mood and presented the products in a striking way.

Results and Benefits
The event gained plenty of attention on site and in the media, with Iltalehti publishing a feature story about it. Customers gave excellent feedback, and Stockmann strengthened the experiential side of Crazy Days while showcasing products in a completely new way.

Services Delivered

• Event concept design
• Visual design and production
• Furniture sourcing and layout
• Event staff
• Event coordination
• Media relations and PR

Conclusion
Stockmann’s live auction showed how a bold idea can turn an already iconic event into something even more experiential.

👉 Want to know how we can design an experiential concept for you that grabs attention and attracts media interest?

‍

Explore OFRD services

Planning a campaign or event in Finland? Explore our market entry consulting, localised marketing campaigns and implementation and activation services.