Introduction
OFRD has worked with Paulig since 2011. Our journey together began with the launch of Cupsolo, and since then we have produced numerous event concepts and promotions supporting Paulig’s coffee products.

Challenge
The coffee market constantly needs new ways to reach consumers and make launches memorable. Paulig wanted to bring its products directly to target groups, and our task was to find the right ways to make it happen.

Solution
Over the years we have designed and executed everything from in-store tastings to large shopping centre tours around Finland. Over five years we coordinated more than 100 tastings and promotions from Helsinki to Rovaniemi.

In 2018 and 2019 we developed launch tours for Paulig’s new RTD drinks. These concepts reduced traditional in-store tastings and instead focused on meeting target groups in schools, offices and restaurants. This way the Cold Brew novelties were introduced in the right environment where they truly shined.

Results and Benefits
Our collaboration with Paulig has increased brand visibility and brought new products closer to consumers. Successful tours and tastings have strengthened Paulig’s position in the coffee market and proven that the right concept always finds its audience.

Services Delivered

• Promoters
• Event staff
• Logistics services
• Trade fair staff
• Print production
• Video production

Conclusion
The collaboration with Paulig has shown that long-term partnership brings results and helps a brand stand out.

👉 Want to know how we can also support your brand with event concepts and product launches? Let’s design the next success story together.

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