Introduction
Our collaboration with Paulig has continued for over ten years and included numerous event marketing campaigns. In 2023 we carried out a campus tour together to launch the new Frezza flavours to students.

Challenge
Paulig wanted to highlight the new Frezza flavours to a target group that is an important part of the brand’s future. The goal was to make the launch memorable and spark positive reactions in student communities.

Solution
We designed a tour with a humorous tone and a visually striking look. We visited 15 university and college campuses across Finland and handed out over 5,000 samples of the new Frezza flavours. The reception was especially enthusiastic in campus restaurants, where Frezza was already part of the selection.

Results and Benefits
Students welcomed the campaign warmly. The new flavours received a lot of praise, and the encounters on campuses were just as we had planned – authentic, relaxed and memorable. The tour strengthened Frezza’s position in student communities and gave the brand valuable visibility.

Services Delivered

• Concept design
• Event staff
• Logistics services
• Storage services
• Event design
• Print production

Conclusion
Our collaboration with Paulig continues and develops constantly. We are proud of what we have achieved and excited to keep creating new campaigns that combine creativity, visibility and results.

👉 Want to hear how we can also support your brand’s launches and events?

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