Introduction
When OFRD’s event marketing experts join forces with film distributor SF-Films, the result is always something unique. Our collaboration has taken us to sandy beaches, spas and children’s football events. We have delivered launches and stunts where the world of movies meets immersive event production.

Challenge
Promoting movies requires inventive ways to make the story part of people’s everyday lives. SF-Films wanted to create events that stand out, delight and remain memorable.

Solution
In 2018 we created a “morning hug” stunt for the Trolls movie in central Helsinki. Promoters dressed as Troll characters shared hugs at the railway station, turning a hectic morning into a cheerful and colourful experience.

We also organised a Trolls premiere event at Tennispalatsi, which was transformed into the film’s fantasy world. The atmosphere was built with colourful decorations, lighting and a DJ playing the movie’s soundtrack. Guests were able to step straight into the world of the film.

Results and Benefits
The stunts attracted wide attention and successfully conveyed the joy and energy of the movie. Collaboration with SF-Films has strengthened visibility for films and created unforgettable launch experiences.

Services Delivered

• Event concept design
• Brand ambassadors and promoters
• Logistics and production
• Visual design and decor
• Event staff

Conclusion
Our partnership with SF-Films continues and new projects are already on the horizon. This is a clear example of how event marketing can bring movies to life and take them directly into people’s daily lives.

👉 Want to find out how we can bring the same cinematic magic to your product or service?

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