Introduction
Imagine a corporate event where every employee gets to try different sports, learn new skills and enjoy doing things together. This is exactly what we delivered for Nordea’s staff at Sports Day – an event combining energy, wellbeing and fun.

Challenge
Nordea wanted to organise an event that inspires employees to be active, offers a chance to explore different sports clubs and fosters community spirit. The goal was to create a wellbeing day that everyone would remember.

Solution
We designed a programme where more than ten clubs presented their activities at dedicated stations. Each participant had the chance to try different sports, collect stamps in a passbook and receive a sports-themed goodie bag as a reward.

The event also featured guided activities such as mindfulness workshops and a freestyle football tricks class, giving participants a chance to learn and challenge themselves. We also organised a Speed Game competition that tested reaction times, with winners receiving gift cards, products and a trophy.

Execution
Sports Day was promoted on Nordea’s intranet, internal channels and with a roll-up banner in the lobby. The Speed Game also acted as a teaser and built anticipation a week before the event. In addition, we produced introduction videos where club leaders presented their activities to reach even those who could not attend.

Results and Benefits
Nordea Sports Day activated employees, raised awareness of the different sports clubs and encouraged healthy lifestyles. The event gave staff new experiences, built community spirit and brought plenty of joy into the workday.

Products and Prizes
Participants received protein puddings and drinks from Arla, as well as Ice Power products. The winners of the Speed Game were rewarded with gift cards and a trophy, and the main prize was presented by freestyle football professional Minna Marlo.

Summary and Call to Action
Nordea Sports Day showed that a well-designed sporty staff event can inspire, bring joy and strengthen the workplace community.

👉 Want to organise a sports day for your company? Get in touch and let’s design an event that motivates and energises your entire staff.

‍