Introduction
OFRD has collaborated with Storytel for three years. We focus on event marketing that increases brand visibility, attracts new subscribers and brings the service closer to people.

Challenge
The audiobook market is highly competitive, and standing out requires creative solutions. Storytel wanted to find new ways to reach its target audience and grow subscriptions.

Solution
Together we have carried out several innovative campaigns. On a student campus tour we distributed over 8,000 vouchers at educational institutions across Finland, which led to a significant increase in new subscriptions. The Wheel of Fortune tour attracted over 12,000 participants and further accelerated subscriber growth.

One of the most memorable moments was when an elderly couple shared how Storytel had enriched their everyday life. It was a reminder that events can truly touch people.

Execution
Our partnership with Storytel covers the entire process. We design the concepts, manage tour logistics, produce graphics and print materials, arrange staff and take care of social media content. We have also created digital animations and developed a digital Wheel of Fortune game.

Results and Benefits
Feedback from Storytel has been very positive, and we are honoured to be part of their growth journey. The campaigns have boosted visibility, attracted new subscribers and engaged audiences in multiple ways. Currently we focus on creating social media content that strengthens Storytel’s brand and supports the goal of becoming Finland’s most popular audiobook service.

Services Delivered

• Concept design
• Logistics services
• Graphic design
• Event staff
• Social media management
• Print production
• Digital animation production
• Game development

Conclusion
The collaboration with Storytel has shown how event marketing can connect a brand with its audience.

👉 Want to know how we can help your company grow visibility and engage customers? Get in touch and let’s design the right concept for you.

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