Since 2018, we've been steering the ship of the Helsinki Drink Festival (HDF), a standout event in the realm of event marketing. This festival has quickly become the most anticipated winter event in Helsinki, attracting over 3000 visitors in a single weekend and showcasing a vibrant mix of bars and alcohol importers.
HDF is the result of a creative collaboration between us at OFRD and the seasoned pros at Half and Half, combining our event production expertise with their deep knowledge of the alcohol and restaurant industry. This partnership has given life to a festival that's continuously drawing more interest from consumers, bars, and partners alike.
Promoting an event centered around alcohol, like HDF, presented its own set of challenges. However, with our innovative marketing strategies, we successfully navigated these challenges and filled Vanha Ylioppilastalo, our event venue, to capacity.
Our prowess in sales, concept development, marketing, and advertising has been instrumental in achieving our objectives and gaining significant media visibility, with features across all major TV channels in Finland.
The Helsinki Drink Festival is more than just an event; it's a growing cultural phenomenon. We're dedicated to further developing and expanding its reach. We're thrilled to announce that the next Helsinki Drink Festival is scheduled for 15th-16th March 2024.
In addition to the main event, we successfully launched the Helsinki Drink Festival: Whisky Edition in November 2023. This whisky-focused sister event was a hit and is set to return in autumn 2024. The success of both events is a testament to our effective path and the meaningful impact of our work in the event industry.
